# Meta ads: connect the Conversions API to measure your sales

> A sale closed in a private message is invisible to Meta — no pixel fires. The Conversions API sends the purchase back to Meta from the server, so your campaigns optimise on sales rather than on messages.

Unifunl.io Support help-center article in Channels & integrations. Language: en. Updated: 2026-08-22. Every help-center page has a Markdown twin — append `.md` to its URL — and an `llms.txt` that covers it and everything under it — append `/llms.txt`.

## This article

- [Meta ads: connect the Conversions API to measure your sales (Markdown)](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution.md): the full article text, ready to read
- [Meta ads: connect the Conversions API to measure your sales (page)](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution): the rendered page

## Sections

- [What the integration does](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution#what-the-integration-does)
- [Where it is configured](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution#where-it-is-configured)
- [Turn sending on for a page](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution#turn-sending-on-for-a-page)
- [FAQ and troubleshooting](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution#faq-and-troubleshooting)
- [What's next?](https://support.unifunl.io/en/help/channels-integrations/meta-api-conversions-attribution#what-s-next)

## Related articles

- [Store integrations](https://support.unifunl.io/en/help/channels-integrations/store-integrations.md): The full catalogue of supported e-commerce platforms, what each one syncs, and what you need to connect it.
- [Messaging channels](https://support.unifunl.io/en/help/channels-integrations/messaging-channels.md): Connect WhatsApp, Messenger, Instagram, TikTok and the web widget so every conversation lands in one inbox.
- [Orders list](https://support.unifunl.io/en/help/orders/orders-list.md): Every sale the agent generated, with its status, its source and whether it reached your store. Includes filters, export and analytics.

## Optional

- [Channels & integrations](https://support.unifunl.io/en/help/channels-integrations/llms.txt): every article in this category
- [Help Center](https://support.unifunl.io/en/help/llms.txt): the whole help center