# Leads & automations

> Score leads, send follow-ups and run campaigns.

- Source: https://support.unifunl.io/en/help/leads-automations
- Language: en
- Articles: 5

## Articles

- [Leads CRM](https://support.unifunl.io/en/help/leads-automations/leads-crm.md): Everyone who writes to you becomes a contact, scored automatically by purchase intent. Filter, search and act on them.
- [Lead scoring](https://support.unifunl.io/en/help/leads-automations/lead-scoring.md): New, Warm, Hot, Converted and Customer — what each status means, how the agent assigns it, and the one step you set yourself.
- [Follow-ups](https://support.unifunl.io/en/help/leads-automations/follow-ups.md): Automatically message a customer who went quiet — three content strategies, a silence delay, and guardrails that stop it becoming spam.
- [Comment replies](https://support.unifunl.io/en/help/leads-automations/comment-replies.md): Answer comments on your posts, reels and ads automatically — publicly, in a DM or both — and keep the phone numbers people leave.
- [WhatsApp campaigns](https://support.unifunl.io/en/help/leads-automations/whatsapp-campaigns.md): Broadcast an offer to the leads most likely to buy — the four-step wizard, the three campaign types, audience scoring and how to read the results.

## Optional

- [Help Center](https://support.unifunl.io/en/help.md): every category of the help center