# Follow-ups

> Automatically message a customer who went quiet — three content strategies, a silence delay, and guardrails that stop it becoming spam.

Unifunl.io Support help-center article in Leads & automations. Language: en. Updated: 2026-08-20. Every help-center page has a Markdown twin — append `.md` to its URL — and an `llms.txt` that covers it and everything under it — append `/llms.txt`.

## This article

- [Follow-ups (Markdown)](https://support.unifunl.io/en/help/leads-automations/follow-ups.md): the full article text, ready to read
- [Follow-ups (page)](https://support.unifunl.io/en/help/leads-automations/follow-ups): the rendered page

## Sections

- [The three content strategies](https://support.unifunl.io/en/help/leads-automations/follow-ups#the-three-content-strategies)
- [The silence delay](https://support.unifunl.io/en/help/leads-automations/follow-ups#the-silence-delay)
- [The guardrails](https://support.unifunl.io/en/help/leads-automations/follow-ups#the-guardrails)
- [Measure the result](https://support.unifunl.io/en/help/leads-automations/follow-ups#measure-the-result)
- [FAQ and troubleshooting](https://support.unifunl.io/en/help/leads-automations/follow-ups#faq-and-troubleshooting)
- [What's next?](https://support.unifunl.io/en/help/leads-automations/follow-ups#what-s-next)

## Related articles

- [Comment replies](https://support.unifunl.io/en/help/leads-automations/comment-replies.md): Answer comments on your posts, reels and ads automatically — publicly, in a DM or both — and keep the phone numbers people leave.
- [WhatsApp campaigns](https://support.unifunl.io/en/help/leads-automations/whatsapp-campaigns.md): Broadcast an offer to the leads most likely to buy — the four-step wizard, the three campaign types, audience scoring and how to read the results.
- [Leads CRM](https://support.unifunl.io/en/help/leads-automations/leads-crm.md): Everyone who writes to you becomes a contact, scored automatically by purchase intent. Filter, search and act on them.
- [Lead scoring](https://support.unifunl.io/en/help/leads-automations/lead-scoring.md): New, Warm, Hot, Converted and Customer — what each status means, how the agent assigns it, and the one step you set yourself.

## Optional

- [Leads & automations](https://support.unifunl.io/en/help/leads-automations/llms.txt): every article in this category
- [Help Center](https://support.unifunl.io/en/help/llms.txt): the whole help center