# Lead scoring

> New, Warm, Hot, Converted and Customer — what each status means, how the agent assigns it, and the one step you set yourself.

Unifunl.io Support help-center article in Leads & automations. Language: en. Updated: 2026-08-20. Every help-center page has a Markdown twin — append `.md` to its URL — and an `llms.txt` that covers it and everything under it — append `/llms.txt`.

## This article

- [Lead scoring (Markdown)](https://support.unifunl.io/en/help/leads-automations/lead-scoring.md): the full article text, ready to read
- [Lead scoring (page)](https://support.unifunl.io/en/help/leads-automations/lead-scoring): the rendered page

## Sections

- [The lead lifecycle](https://support.unifunl.io/en/help/leads-automations/lead-scoring#the-lead-lifecycle)
- [Use the statuses](https://support.unifunl.io/en/help/leads-automations/lead-scoring#use-the-statuses)
- [FAQ and troubleshooting](https://support.unifunl.io/en/help/leads-automations/lead-scoring#faq-and-troubleshooting)
- [What's next?](https://support.unifunl.io/en/help/leads-automations/lead-scoring#what-s-next)

## Related articles

- [Leads CRM](https://support.unifunl.io/en/help/leads-automations/leads-crm.md): Everyone who writes to you becomes a contact, scored automatically by purchase intent. Filter, search and act on them.
- [WhatsApp campaigns](https://support.unifunl.io/en/help/leads-automations/whatsapp-campaigns.md): Broadcast an offer to the leads most likely to buy — the four-step wizard, the three campaign types, audience scoring and how to read the results.
- [Using the inbox](https://support.unifunl.io/en/help/inbox/using-the-inbox.md): Work every conversation from one screen — the list on the left, the exchange in the middle, and the contact record on the right.

## Optional

- [Leads & automations](https://support.unifunl.io/en/help/leads-automations/llms.txt): every article in this category
- [Help Center](https://support.unifunl.io/en/help/llms.txt): the whole help center