WhatsApp Business
Connect the WhatsApp Business Platform, understand message templates, and find your daily sending limit.
WhatsApp deserves its own guide: it is the channel your customers use most, and the only one that supports broadcast campaigns. You connect it through the WhatsApp Business Platform (API), in Settings, then Channels.
Two ways to connect
You already have a WhatsApp Business account. Connect the existing account. This is the fastest path.
You are creating a new account. The number must be brand new — connected neither to standard WhatsApp nor to WhatsApp Business.
Message templates
WhatsApp requires that any message a business sends first uses a template pre-approved by Meta. Your templates are in Automations, then Broadcasts, on the Templates tab.
| Column | What it means |
|---|---|
| Category | Marketing (promotions, offers), Utility (confirmations, order updates), Authentication (verification codes). |
| Language | A template is approved per language. Create one variant per language you target. |
| Status | Approved means usable. A pending template cannot be sent. |
| Variables | The placeholders in the text are replaced when sending — product name, price, discount. |
| Sync from Meta | Pulls in templates created or approved outside Unifunl. |
| New template | Creates a template and submits it to Meta for approval. |
Daily sending limit
Meta caps how many unique customers you can contact each day. The cap rises with your account's age and quality. To find yours, open the Messaging limit section in your WhatsApp Manager on Meta's side.
FAQ and troubleshooting
How many customers can I contact per day?
Check the Messaging limit section in your WhatsApp Manager. The limit depends on your account's quality and age, not on Unifunl.
Registration failed for my number
The number is already linked to WhatsApp or WhatsApp Business. Use a completely new number, or delete the existing account on that number first.
Can I run marketing campaigns on WhatsApp?
Yes, through Broadcasts. Connect your WhatsApp Business account and configure the payment needed to enable WhatsApp campaigns — see WhatsApp campaigns.
My template is not selectable in a campaign
Its status is probably not Approved, or it does not exist in the campaign's language. A template is approved per language.
What's next?
With WhatsApp connected, give the agent a catalogue to sell from.